SALES & MARKETING Certification
Learn practical Marketing skills to excel in today’s competitive market!
Upgrade yourself in sales and marketing practical aspects. Enhance your career, drive growth, and unlock your potential.
Key Features
- Comprehensive Curriculum
- Expert Instructors from Academia
- Practical Insights from Industry Experts
- Interactive Content
- 100% Placement Support
Certification: Certificate adds value to your resume and maximizes chances of job upgrades!
An action-packed course filled with essential frameworks and strategies to excel in sales and marketing.
What you'll learn
Foundations of Sales and Marketing
Understand the core definitions, concepts, roles, and responsibilities in sales and marketing.
Market Analysis and Research Techniques
Learn to conduct market segmentation, target market identification, SWOT analysis, competitor analysis, and consumer behavior analysis using effective research methodologies.
Sales Strategies and Techniques
Develop skills in sales planning, forecasting, prospecting, lead generation, sales pitch, objection handling, and closing techniques.
Course Curriculum
1. Introduction to Sales and Marketing
- Definitions and concepts of sales and marketing
- Roles and responsibilities in sales and marketing
- Differences and similarities between sales and marketing
2. Market Analysis and Research Techniques
- Market segmentation
- Target market identification
- SWOT analysis
- Competitor analysis
- Consumer behavior analysis
- Research methodology and tool
3. Sales Strategies and Techniques
- Sales planning and forecasting
- Prospecting and lead generation
- Sales pitch and presentation
- Objection handling
- Closing techniques
4. Customer Relationship Management
- CRM software and systems overview
- Customer retention strategies
- Customer feedback mechanisms
- Customer Lifecycle management
- Loyalty programs
5. Digital Marketing Fundamentals
- Digital Marketing Introduction
- Channels of Digital Marketing
- Online advertising
- Content marketing
- Digital analytics
6. Brand Management
- Brand positioning
- Brand equity
- Brand lifecycle
- Brand Development Strategies
- Managing brand perceptions
- Rebranding strategies
7. Sales Negotiation Skills
- Negotiation planning
- Tactics and strategies
- Communication in negotiation
- Conflict resolution
8. Marketing Campaign Planning
- Campaign objectives and goals
- Budget allocation
- Media planning
- Campaign evaluation
Who Should Take This Course?
Working Professionals
Professionals aiming to balance multiple hobbies/projects with their 9-5 job.
Entrepreneurs
Professionals aiming to balance multiple hobbies/projects with their 9-5 job.
Career Shifters
Career shifters eager to learn new skills and take on projects alongside their current job.
Students
Students managing their interests and hobbies alongside studies and exams.
Freelancers
Freelance consultants seeking to upskill and scale their business beyond client work.
Marketing Enthusiasts
Marketing enthusiast willing to learn practical aspects of Marketing.
It’s time to upskill! Take next step now!